Kristopher Cleveland
Creative direction across print, web, and product launches.
Featured Work
PakLeash
Product Website Design
Designed and built a full product webpage for PakLeash, a hands-free dog walking tool focused on real-world usability. The page was structured to clearly communicate the product’s value, demonstrate use cases through visuals and video, and guide users through product options, pricing, and availability. Emphasis was placed on intuitive layout, straightforward copy, and reducing friction between discovery and purchase to support an early-stage product launch.
AI Tools Used: ChatGPT
AI Role: UX problem-solving, layout experimentation, copy refinement
Human Role: Visual design, component build, final copy, and all creative decisions
WiseGuys Moving
Print Marketing Campaign
Partnered directly with the owner to design a cohesive print marketing campaign for WiseGuys Moving, including a full-color door hanger and updated business cards. The work focused on reinforcing trust, clarity, and professionalism across customer touchpoints while highlighting the company’s concierge-style service model and strong Google reputation. Visual direction leveraged bold color, refined typography, QR integration, and the brand’s owl mascot to create consistent, high-impact pieces that support local outreach and customer acquisition in a competitive market.
AI Tools Used: ChatGPT
AI Role: Ideation support, content generation, rapid visual exploration
Human Role: Art direction, composition, brand consistency, final execution
idrv
Startup Launch Marketing
Originally joined idrv as promoter, but quickly stepped in to support the launch with my design skills. Worked with the startup’s existing logo and early brand identity to create branded business cards and a 4-version flyer campaign, distributed across Denver bars. Expanded their look and messaging while keeping brand consistency, balancing sharp visuals with clear, safety-first messaging to build awareness and encourage app downloads.
AI Tools Used: ChatGPT
AI Role: Copy refinement, layout variants, message exploration
Human Role: Visual system design, assembly, iteration, and final judgment.
Selected Work
Borage Wellness Center
Logo Design
Designed a calming, nature-forward logo for a local wellness center focused on holistic care. The mark balances organic forms and soft color to evoke trust, grounding, and emotional safety, while remaining versatile across digital and print applications. Emphasis was placed on clarity, symbolism, and creating a visual identity that feels welcoming rather than clinical.
PJ Acres
Mural Design & Installation
Collaborated with the property owners to design and paint a custom, 70s-inspired mural that transformed a blank wall into a bold visual landmark. The project emphasized playful color, hand-drawn forms, and site-specific design, moving from concept to full installation over several days. The final piece balances retro flair with personal symbolism, creating a one-of-a-kind environment anchored to the space.
The Moto Pound
Logo Design
Collaborated with the owners to design a bold, motion-driven logo for The Moto Pound, a kid-friendly dirt bike learners’ track in Elizabeth, Colorado. The final mark uses custom lettering and a circular tire frame to capture the energy of motocross while remaining approachable and family-oriented. The logo was refined through multiple iterations to ensure versatility across signage, print, and apparel, with careful attention to color accuracy between digital and physical applications.
New Osborn
Discord Server Logo
Designed a futuristic logo for an online community, combining sharp geometric forms with circuit-inspired textures to create a bold, high-tech identity. Developed multiple logo variations to ensure flexibility across digital platforms, including avatars, banners, and server branding. The final system delivers a distinctive, memorable mark aligned with the community’s tone and digital-first environment.
Personal Commissions & Symbolic Design
Custom Tattoo Design
Spiritual Symbolism
Created a custom tattoo through a highly collaborative design process, working closely with the client to translate personal beliefs and abstract concepts into a cohesive visual language. The final piece combines sacred geometry, lunar phases, and a blooming lotus to symbolize transformation and balance, with the affirmation “I Am Light, I Am Love, I Am” woven into the composition. This project highlights my ability to listen deeply, interpret meaning, and deliver artwork designed for lasting personal significance.
Custom Tattoo Design
Family Tribute
Designed a personal tattoo to honor a client’s four children, built around a flowing ribbon motif featuring each child’s name and birthdate beneath the banner “Papa’s Blessings.” The design balances traditional tattoo aesthetics with emotional storytelling, ensuring clarity, longevity, and visual harmony. This project demonstrates my ability to handle sentiment-driven work with precision while creating timeless, wearable designs.
Let’s Connect
I’m always open to thoughtful collaborations, creative direction, and projects that value clarity, intention, and strong visual storytelling.
If you’re building something and want a creative partner who can help shape the vision—from concept through execution—I’d love to hear about it.
Reach me at:
krisper.cleveland@gmail.com
Based in Colorado • Available remotely